Porsche has always stood for intelligent performance and technical know-how; always paired with emotion and passion. But today Porsche is much more. Porsche is developing into one of the leading providers of digital mobility services, leaving nothing to chance but proactively reaching for the future.
Objective : An overall communication design for trade fairs 2020-2022 which forms the basis for the detailed design of the trade fair stand "Geneva 2020".
Working with the lovely bunch over at Imagination I was tasked with creating a Visual Identity for their pitch. And Porsche China liked our Creative Proposal for Geneva Europe so much that they have taken it and turn it to an impressive installation at Pudong Airport. It’s one of the most iconic representations of Porsche and of OOH advertising in Shanghai. Everyone is captivated by the design and the experience is synonymous with forward thought, progression and excitement as people flow out of Shanghai onto exciting destinations.
It was an absolute joy to work with the wonderful team at Experiential Agency Imagination to create the Visual Identity and motion graphics for legendary car manufacturer Ford’s ‘Go Further 4’ event in Amsterdam. The event was primarily to showcase mobility solutions of the future. Attendees at this year’s event heard directly from the Ford of Europe executive leadership team about its future plans to electrify its entire product range. They were also privy to details of all-new products and technologies – including a reveal of the new Explorer Plug-In Hybrid and the all-new Kuga – and learn about mobility solutions of the future.
Along with the team I branded the event and helped set the template for three main experiential zones.
Future of Movement Zone
Welcomed guests to watch a thought-provoking film depicting Ford’s vision of the future in a planetarium-style immersive theatre. This film explores how Ford are addressing mobility issues of today and tomorrow, supplemented by multiple ‘meet the experts’ stations and showcase Ford’s various mobility initiatives.
SUV Strength Zone
Offered attendees the chance to meet the new electrified heroes of Ford’s product range as part of its growing SUV line-up and a 360 ‘virtual’ KUGA experience.
Electrification by Ford Zone
An immersive zone which overlaid a CGI representation of each model of electric vehicle enabling the presenter to literally ‘walk-through’ the CGI, explaining various components and how they work together in different driving modes to help de-mystify the electrification story.
Working with Agency Wonderful Content, I helped design and pitch for the interactive microsite for Guillermo Del Toro's Netflix hit series Troll Hunters. We won the pitch, and the site has gone on to be a huge success and helped launch the series in Asia.
Agency: Wonderful Content
Client: Dreamworks & Netflix
Working with Design Agency Lygoe Creative, I created LED banners and screen graphics for their client Secure Trading. The LED screens were used at Twickenham for sponsorship of the England Rugby team.
Agency: Lygoe Creative
Client: Secure Trading
I was brought on board to direct a series of Out Of Home films for Ice Cream legendary brand Cornetto. These centred around a series of 'Life Hacks' involving the romantic interactions between Boy a Girl and their Cornetto's. The films featured on Escalators, Shopping Malls, Interactive Bus Stops and various Social Platforms.
Agency: Mullen Lowe